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<div class="left "><div class="brief bgFFFFFF"><h1>婴幼儿奶粉网络超低价,冲击进口奶粉阵营 </h1><div class="blogcontent"><div class="info">来源：光明网 2011-11-14 15:20</div><div class="intro"><font size=-1>进口奶粉120元?近日,...据CNRS数据统计,消费者购买<font color="#CC0000">婴幼儿奶粉</font>时关注点主要集中在营养是否均衡、品质是否安全,价格因素远远排在第七位。...澳优的“120行动”是否会打破原来的市场格局,<font color="#CC0000">冲击</font>国产奶粉和<font color="#CC0000">进口奶粉阵营</font>?...</font> </div><script type="text/javascript" language="javascript">document.writeln("<Iframe src=\"http://www.bbmm51.com/goods/JinKouYingErNaiFen/15.html\" width=\"460px\" height=\"500px\" scrolling=\"no\" frameborder=\"0\"></Iframe>");</script><p><p align="center"></p></p><p><p>　　进口奶粉99元？日前，消费者在各大网络商城惊奇发现澳优旗下的800克A选全进口奶源奶粉以99元价格销售。自三聚氰胺事件以来，进口奶粉品牌频频涨价，而瞬间破百的现实让消费者和媒体一时难以消化。</p></p><p><p>　　<strong>澳优打破进口奶粉涨价围城</strong></p></p><p><p>　　“11.11日 见证 99元奇迹”是澳优电子商务“120行动”的首次亮相，澳优乳业副总裁屈治劭介绍称，占澳优市场份额10%的全进口奶源A选奶粉承担着“120行动”先锋的角色，我们正逐步把A选退出市场终端，A选将是澳优并购荷兰百年乳企海普诺凯后的首款纯粹网络专供奶粉。屈治劭还透露，“双11节”后，全球A选恢复网络销售价120元，这个价格相比较最主流的200-250元进口奶粉价格区间是富有竞争力的，因为竞争对手在纯进口奶源方面和我们没有差异性，A选含肠胃活性元配方，高效吸收、营养丰富，接近母乳渗透压，配方方面一直恪守澳优不添加香精、蔗糖、麦芽糊精等更高的配方标准。</p></p><p><p>　　业内人士分析认为，澳优挟优化全球上下产业链体系优势，进行渠道创新，将全进口奶源的A选奶粉重新定位，显然是给中国消费者带来货真价实的实际利益，但同时也会给国产奶粉和进口奶粉阵营带来冲击。乳业专家王丁棉表示，今年上半年奶粉进口量已超过2009年全年总量31万吨，全年我国进口奶粉的数量预计将超过65万吨。此外，洋奶粉品牌在我国婴幼儿奶粉市场销售总额的比例已经达到60%~65%，国产奶粉自遭遇信任危机后复苏迟缓，洋品牌年年涨价仍然深受追捧，这也让洋品牌涨价更有底气，而澳优奶粉“120行动”无疑捅破了进口奶粉品牌的“涨价围城”，或将引发洋奶粉价格下行。</p></p></div></div></div><div class="right">
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